Quinn Mobley
The commercial I choose to analyze was the ad campaign Corona hotline which is a commercial advertising the company Corona, which is a company that specializes in alcoholic beverages. There are numerous commercials attached to the Corona hotline but the one that was most recent was the “Corona Extra” commercial. This commercial is prominently seen on television stations that are directly associated with sports more specifically the National Football League (NFL). Corona Extra includes a former NFL Quarterback and current lead color commentator for CBS, Tony Romo. Corona utilizes Tony Romo, a prominent character in the footballl world to get the audience interested in the commercial. While This commercial doesn’t give the audience much insight into the product of Corona but what it does do is attract the general audience through using a big public figure like Tony Romo. The setting of the Corona Extra commercial is on a beach in what appears to be paradise. The background is very sunny and looks very warm. By having the setting of the commercial be warm and peaceful helps the audience believe that’s what it’s like drinking a Corona. Another thing this commercial does is connects with the audience in a humorous way. By having a interaction between Tony Romo and a person that calls in can be communicated to the audience as humorous especially to people that are fans or know who Tony Romo is. By having this interesting lay out of a commercial this could help the audience remember the commercial and in return remember the product of Corona. This commercial was pretty successful in getting the audience to attentively listen to it. While the commercial did not use many details about the product it did a good job off drawing the audience in to the commercial by using a public figure, having a warm setting and using humor.
The commercial I choose to analyze was the ad campaign Corona hotline which is a commercial advertising the company Corona, which is a company that specializes in alcoholic beverages. There are numerous commercials attached to the Corona hotline but the one that was most recent was the “Corona Extra” commercial. This commercial is prominently seen on television stations that are directly associated with sports more specifically the National Football League (NFL). Corona Extra includes a former NFL Quarterback and current lead color commentator for CBS, Tony Romo. Corona utilizes Tony Romo, a prominent character in the footballl world to get the audience interested in the commercial. While This commercial doesn’t give the audience much insight into the product of Corona but what it does do is attract the general audience through using a big public figure like Tony Romo. The setting of the Corona Extra commercial is on a beach in what appears to be paradise. The background is very sunny and looks very warm. By having the setting of the commercial be warm and peaceful helps the audience believe that’s what it’s like drinking a Corona. Another thing this commercial does is connects with the audience in a humorous way. By having a interaction between Tony Romo and a person that calls in can be communicated to the audience as humorous especially to people that are fans or know who Tony Romo is. By having this interesting lay out of a commercial this could help the audience remember the commercial and in return remember the product of Corona. This commercial was pretty successful in getting the audience to attentively listen to it. While the commercial did not use many details about the product it did a good job off drawing the audience in to the commercial by using a public figure, having a warm setting and using humor.
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